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ASO | App Store Optimization |
Many of newbie Android apps publishers ask An important question about How To rank an app in app store , The more popular app stores use sophisticated Rank algorithms , Google Play app store , apple app store And other app stores.
Listing of the app on app store isn't sufficient to get crowd, Ask your self before to submit an app to play store , how much apps published in app store , there are over 4 million mobile apps available on the major app stores and getting your app discovered is the nightmare of new apps publishers.
What is ASO - App store optimization ?
Like SEO (search engines optimization) To Rank website to first search results page ,ASO do the some job to Rank app in app stores , Aso or app store search optimization is a set of techniques to get app downloads and grow your app installs , that means gaining top most position in an app store's search results , boosting app downloads, reach a higher number of quality users and to increase revenue and get your app featured in top category results , App stores Rank algorithms focus on Important factors :- Ratings Volume
- Ratings Value
- Installs Volume
- Uninstalls Volume
- Download growth: in last 30 days
- App usage frequency - sessions
- Backlinks To app
ASO vs SEO
SEO ( Search Engine Optimizing ) is for Websites , ASO ( App Store Optimizing ) is for Mobile Apps.So lets elaborate , SEO is manipulating search algorithm to get better ranks for websites , used by the web developers and web marketers to optimize web site to increase search visibility (SERP) over various search engines like Google ,Yahoo , Bing etc . SEO is the easy way to get more organic traffic without spending a lot for ads. SEO include Backlinks,Blog Posting,Social Media Bookmarks etcASO is used to increase rank over app stores ( Google play store , Apple iTunes , Windows stores ) like if you search for ‘ Video Player ‘ #1 , #2 & #3 positioned app will have better chance to get downloaded by the users. Methods of doing ASO are Title Optimization , Descrption optimization , Screenshot optimization , Video etc.